Brand & Marketing Communications

w/Soul and Purpose

For Heart centred and Purpose driven entrepreneurs with no linear thinking. 

 Do you know how to communicate with your clients and possible clients in the most effective way?

Are you aware that most communications get filtered by our feelings and looked through the lenses of our own personality?

There is also a role played by our communication’s style and our inner map of past experiences.

I am sure you know that. Yet, many entrepreneurs struggle to create and communicate their messages in ways that honours their own natural genius, the essence of their business and also their client’s natural way of connection.

It can happen too that their brands aren’t aligned with their services and products, or even with the core and soul of their business.

Being aware of all this, understanding the mechanics behind it and how we, our clients and our business are wired to communicate and connect, can help us to create messages that are clear and effective. 

Effective, affective, and assertive communication helps you to connect with clients and audiences on a deeper level. It also increases branding positioning.

If you add this to your business and communication’s plan, you’re set to attract the right clients, serve fully and shine. 

Be more visible. Shine your genius. Connect with the audience that’s waiting for you. And…

Stop being the best kept secret. 

 Do you have a clear map on how do it without overwhelm, feeling at ease and in flow?

 

Power your communications for visibility and real connection

Shine your Genius™ and Share it to create positive Impact in the world.

Attract the clients you dream of, in your own natural way. At ease and in flow.

Hi, my name is Tania Blanco, Conscious Communicator and Empowerment & Self-Leadership Mentor, Creator of Shine Your Genius™ program.


In my over thirty years of professional experience in the field of communication and personal development, I have seen so many talented experts and solopreneurs been hiding and becoming the “best-kept secret” in their fields while trying to build their practice or business, not being able to show publicly all their expertise or willing to do it but not knowing where to start. 
Most of my clients came to me with doubts on how to convey their message with clear results. That lack of clarity made them felt frustrated and not having the clients and income they deserved.
Others, particularly heart and mission-driven solopreneurs, before working with me, have being reserved about the idea of “marketing themselves” or even creating the content of their website or social media.
I get it! I know it first hand. I have been there too!

I’m fed up with the hard ways that many use as communication tactics, rooted in fear and scarcity. I also feel very tired of seeing those ‘one-size-fits-all strategies’ in the online business world that don’t take into account the uniqueness of each entrepreneur.
Brand communication and marketing are means to an end, not the end itself. There’s a big difference between building relationships and connections—while being in service—and simply generating transactions.
That’s why I’m committed to showing you how to embrace your genius and communicate it clearly, honoring yourself, your audience, future clients, and your business. I truly enjoy co-creating and collaborating with my clients, helping them feel more confident being visible and giving them the tools to craft meaningful, clear messaging. Together, we’ll seed or grow your business in a conscious way, empowering you to embody the LEADER you’re meant to BE.

Position your expertise and Stay true to your values, natural genius, your own rhythms & highest vision.

Are you ready to clarify your message, be more visible, and connect with the clients that will make you thrive?

In your heart, you know there are other ways. You also know that, because of the old hustle culture in business, you sometimes hesitate to promote your work or feel unsure about how to start positioning yourself or your brand. At times, you feel overwhelmed or get an uneasy feeling when you hear the word ‘marketing’ or the term ‘sales.’ Or maybe you love marketing but still wonder whether your message is truly clear and meaningful.

Maybe there are times when you think or feel, ‘I don’t know what to say.’

Your heart’s desires are to share your gift, be of service, and fulfill your mission in an uplifting way.

You want to be an expression of abundance—for yourself and your clients—and are ready to honor your non-linear way of working, embracing the nature of who you are and the essence of your business, so it can flourish while creating impact and transformation.

You’re ready to position yourself as an expert in your field, grow your business organically, and as a result, increase your income.

If you answer ‘yes’ to most of these statements and are curious about how I can help you, here’s an invitation for a heart-to-heart conversation. This will give us a chance to get to know each other, and from there, we can decide if working together is the right fit. Either way, I’m here to offer guidance and my best advice.

It’s all about exchange.

Sharing & Connection. Rooted in a highest purpose and values.

From all the definitions of Marketing, I like this one from Philip Kotler, father of modern marketing:  Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.” 

Inspired in Kloter’s definition, I have crafted my own:

Marketing equals Sharing the goodness of your gifts to open the way for connection and exchange of your talents, genius, services and products.

But before you start sharing, you need to know what are you sharing, why and how to do it in the most natural, effective and assertive way for you, your audience and your future clients.

Ways we can

collaborate with you to be more visible, position and grow your business:

Brand Analysis

An in-depth analysis of your communications and brand to identify what’s working, what’s not, and why—providing actionable insights for improvement and growth.

Messaging at ease

Helping you clarify your message to authentically connect with your audience, position your work effectively, and attract more clients and income—while honoring your Purpose and Genius® blueprint.

Editorial & Digital Services

Creation of books and workbooks to help you share your expertise, connect with your audience, and establish your authority. Digital communication strategy, website management & web-hosting for selected clients.

shine your genius online program by tania blanco
connect. communicate. by tania blanco
purpose and genius podcast with tania blanco

Years of professional experience in communication, brand messaging, and personal development.

Tania speaks fluently Spanish, English and French.

Client’s Appreciation

“I had the opportunity to work with Tania and she has helped me to effectively develop the image of my company. She is very good at what she does and has the professional tools to do it. In addition, his work reflects passion, dedication, commitment and a lot of dedication.”

Enrique Ulloa

Musician, Teacher, Diplomatic and Coach.

Tania have such brilliant ideas of how to do things better, how to improve the way I come across and improve my own presence and communications in my business. She has helped me to go from zero to where I am now, structuring the business in a way that can be put out there for my clients to know what my gift and service is about and have an easy access to it. She completely invest herself in what she does, always giving more, never holding back on anything, really having the best interest for the client in her heart, knowing and sharing what is going to be really the best for them.”

Jania Aebi

Transformational Healer, Author & Coach.